Contributed to the success of WGSN, a global leader in providing indispensable trend analysis for the fashion, design, and lifestyle
industries. Demonstrating a strong commitment to excellence, I earned a promotion within the organization for my contributions in driving client engagement and sales. Established and managed strategic partnerships for SaaS and DaaS subscriptions, along with bespoke consultancy services, targeting clients in the Fashion, Beauty, Retail & Tech industries. Developed digital marketing strategies resulting in a 40% increase in lead generation through trend analysis and trend forecasting.
Partnered with Global Executives, Sales, and Marketing teams to streamline processes, develop new collateral, implement product and tech enhancements, and leverage data to enhance business effectiveness and improve retention strategies.
Increased brand visibility by 15% through effective market research and brand management activities.

 

In addition, I contributed to the rebranding of WGSN's City By City guide, ensuring it reflected a fresh and contemporary image. I also published trend reports focusing on Ghana and West Africa, providing valuable insights into regional trends and market dynamics.