Developing and executing branding and creative direction strategies for Kwasi Paul, a menswear label that explores the iconic friction between the western world and the African diaspora. Managed and developed the brand guidelines and creative direction for Kwasi Paul resulting in a consistent brand identity across all social media channels. Forged impactful collaborations with influential personalities in the Fashion & Music Industry, like Keke Palmer, Jidenna, Nana Kwabena, Omarion, and Kofi Siriboe, and more.